• 100+ Researchers
  • Native Speakers
  • in over dozen
  • Official Consultant of European Automotive
  • Cluster in China
  • Experts for China Geopolitical Analysis
  • Academics Focused to Automotive
  • Rich experience
    in International
  • ventures in China

Decades of experience in Chinese automotive Industries

ABOUT US

What We Do

National automotive cluster official advisor for China

We are official advisor and representative body of Automotive Cluster of Slovenia for China.

Government Advisory & Policy Support

We help governments and national agencies create investment-ready environments for Chinese OEMs and Tier 1 suppliers. Our teams, locally present in China and Europe, support cluster development, national strategic planning and regional promotion inspired by models of most successful Chinese automotive provinces.

Business Strategy & Market Entry

We overhaul and strategically position European automotive suppliers for collaboration with Chinese OEMs and Tier 1s. This includes restructuring of internal processes, development speed, intercultural communicatoin protocols, identification of best Chinese partners as well as competitors and integration into Chinese EV supply chains.

On-the-Ground Representation in China

With our office in Shanghai, staffed by seasoned Chinese professionals, we represent European governmental agencies and companies directly in China — attending meetings, managing negotiations, fostering long term partnerships, with immediate execution due to presence in Chinese timezone.

Investment Facilitation & Technology Transfer

We foster joint investments among China and Europe in areas such as component production, R&D centers and software hubs, and support technology exchange in compliance with EU standards, while actively supporting entire investment and company foundation process.

Intelligence & Research Services

We provide actionable market intelligence and strategic insights based on exclusive industry sources, expert networks, academic research (in collaboration with EU and CN universities), and geopolitical analysis and diplomatic inputs.

OUR VISION

Who We Serve

We connect European and Chinese automotive industries, offering market entry, representation, investment, and technology transfer to drive EV innovation.

Our founders are recognized speakers and panel
discussion members in automotive industry

Tier 1–3 automotive suppliers with ambitions to supply Chinese OEMs in Europe

European ministries, clusters, and trade agencies seeking to attract Chinese investments

Chinese EV and smart mobility companies looking for welcoming environment while expanding to Europe

Investors and OEMs scouting for cross-border partners, innovation, and strategic intelligence

ABOUT PRESIDENT

Blaz Stefe

The Euro-Sino Automotive Association (ESAA) is a specialized consulting and intelligence-driven platform founded to bridge the European and Chinese automotive industries during the era of smart electric mobility.

Led by Blaz Stefe, who spent 8 years in China leading Chinese subsidiary of high tech European company, working directly with over 200 Chinese automotive companies and led projects with most Chinese OEMs, ESAA brings insider-level expertise, trusted local networks, and deep geopolitical understanding to clients across Europe and Asia. ESAA is the official representative for the Automotive Cluster of Slovenia (ACS) in China

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Why ESAA?

ESAA combines cross-cultural expertise, proven industry success, and strong public-private partnerships to connect European businesses with the Chinese automotive market.

Cross-Cultural Expertise

We understand both European regulatory environments and Chinese business logic operations.

Industry-Proven Track Record

With clients including numerous Tier 1–Tier 3 suppliers, we’ve already helped companies secure deals, develop market strategies, and establish trust with Chinese partners.

Public-Private Engagement

ESAA is uniquely positioned between business and government, with strong working relationships with ACS, SPIRIT, GZS, and Chinese provincial entities and OEMs.

During the past decade our members have hosted numerous Chinese political and business teams in Europe

Our Mission

To empower Europe’s automotive industrial base, IT companies, law firms and governments to thrive in the global EV revolution by learning from China

Creating clusters and ecosystems in Europe familiar to Chinese automotive companies, to pave the road for them for fast and profitable entry to EU and other European markets

The Team

Meet our team

Blaž Štefe

PRESIDENT

Harry Yin

Co-Founder

Kai Luo

Associate Consulting Partner

EURO-SINO Automotive Association (ESAA)

ESAA is not just a consultancy. It’s your cross-cultural growth engine — guiding the future of mobility between Europe and China. Let’s build the next mobility chapter together.

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