We are official advisor and representative body of Automotive Cluster of Slovenia for China.
We help governments and national agencies create investment-ready environments for Chinese OEMs and Tier 1 suppliers. Our teams, locally present in China and Europe, support cluster development, national strategic planning and regional promotion inspired by models of most successful Chinese automotive provinces.
We overhaul and strategically position European automotive suppliers for collaboration with Chinese OEMs and Tier 1s. This includes restructuring of internal processes, development speed, intercultural communicatoin protocols, identification of best Chinese partners as well as competitors and integration into Chinese EV supply chains.
With our office in Shanghai, staffed by seasoned Chinese professionals, we represent European governmental agencies and companies directly in China — attending meetings, managing negotiations, fostering long term partnerships, with immediate execution due to presence in Chinese timezone.
We foster joint investments among China and Europe in areas such as component production, R&D centers and software hubs, and support technology exchange in compliance with EU standards, while actively supporting entire investment and company foundation process.
We provide actionable market intelligence and strategic insights based on exclusive industry sources, expert networks, academic research (in collaboration with EU and CN universities), and geopolitical analysis and diplomatic inputs.
We connect European and Chinese automotive industries, offering market entry, representation, investment, and technology transfer to drive EV innovation.
Tier 1–3 automotive suppliers with ambitions to supply Chinese OEMs in Europe
European ministries, clusters, and trade agencies seeking to attract Chinese investments
Chinese EV and smart mobility companies looking for welcoming environment while expanding to Europe
Investors and OEMs scouting for cross-border partners, innovation, and strategic intelligence
The Euro-Sino Automotive Association (ESAA) is a specialized consulting and intelligence-driven platform founded to bridge the European and Chinese automotive industries during the era of smart electric mobility.
Led by Blaz Stefe, who spent 8 years in China leading Chinese subsidiary of high tech European company, working directly with over 200 Chinese automotive companies and led projects with most Chinese OEMs, ESAA brings insider-level expertise, trusted local networks, and deep geopolitical understanding to clients across Europe and Asia. ESAA is the official representative for the Automotive Cluster of Slovenia (ACS) in China
Contact NowESAA combines cross-cultural expertise, proven industry success, and strong public-private partnerships to connect European businesses with the Chinese automotive market.
We understand both European regulatory environments and Chinese business logic operations.
With clients including numerous Tier 1–Tier 3 suppliers, we’ve already helped companies secure deals, develop market strategies, and establish trust with Chinese partners.
ESAA is uniquely positioned between business and government, with strong working relationships with ACS, SPIRIT, GZS, and Chinese provincial entities and OEMs.
During the past decade our members have hosted numerous Chinese political and business teams in Europe
To empower Europe’s automotive industrial base, IT companies, law firms and governments to thrive in the global EV revolution by learning from China
Creating clusters and ecosystems in Europe familiar to Chinese automotive companies, to pave the road for them for fast and profitable entry to EU and other European markets
Meet our team
PRESIDENT
Co-Founder
Associate Consulting Partner
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